Last car I bought I went in just before New Years eve. I had all the brochures, had printed off internet quotes. I knew the finance situation, 0% was being offered by the manufacturer. I explained what I wanted, the colour I wanted, with the engine/trim I wanted, body shape I wanted, and the price he had to beat. When the offer was put on the table I didn't fall for the 'I'll make you an offer for today only', I kindly responded with, 'If I come back tomorrow would you say no to closing this deal?'.
With 0% finance for 3 years, I got over 18% off the list price, this was back in the day when interest rates were 6%.
This wan't an Outlander, just a Focus, which will be 15 years old this February and everything (apart from the aircon) still works perfectly.
We looked at a Leaf earlier in the year to replace the Focus and was offered 35% for cash off list as the starting point, only reason we didn't go ahead was due to announcements put out by other manufacturers about longer range vehicles in the same week.
Mitsubushi have no problem shifting cars to lease companies, given the cheap leasing cost for fully maintained vehicles the discount and guaranteed RV must be huge.