It looks like Mitsubishi has big plans for the Outlander PHEV in the U.S. which is a big surprise since there were rumors that Mitsubishi is planning on slowly leaving U.S. market. They issued a statement on the NADA anual meeting in Orlando that they were going to advertise in the prime time TV for the first time since 2005.
Mitsubishi is definitely going all out with this one, but I think this is a great move since the american market is heavily influenced by commercials(more then any other market)
source:
http://www.autoblog.com/2013/02/12/mitsubishi-leaving-us-no-its-doubling-its-marketing-budget/
Mitsubishi is definitely going all out with this one, but I think this is a great move since the american market is heavily influenced by commercials(more then any other market)
source:
http://www.autoblog.com/2013/02/12/mitsubishi-leaving-us-no-its-doubling-its-marketing-budget/